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Tag: Entrepreneur

Squash Unforeseen Co-Owner Contentions with a Shareholders’ Agreement

Alex Koch

This week on Write-or-Die Girl, lawyer Alex Koch schools small business owners on preventing future shareholder squabbles by firming up company terms in writing.

All individuals starting a business set out with best intentions. However, most businesses go through both good and bad times, as circumstances change along the way.

When a company is owned by more than one person, preparing a shareholders’ agreement can help business owners ensure a smoother resolution to any issues and reduce the impact of these issues on their business.

The best time to set a road map for how to deal with disputes is at the earliest possible time — when the co-founders are on the same page.

How do I know if I need an agreement?

A shareholders’ agreement isn’t simply an issue to be considered by a company with co-founders. In certain circumstances, even solo business owners should consider having a shareholders’ agreement (or a shareholder’s declaration) prepared—for example, when a business owner is preparing for future expansions or is trying to provide clarity on what happens should the solopreneur pass on or become permanently disabled.

There is no legal requirement for any company to have a shareholders’ agreement; however, it is in the best interests of the shareholders, as well as the business itself, to have one in place.

Shareholders’ agreements typically cover the following areas:

  • Company decision-making
  • How disputes are to be handled
  • How additional individuals can become shareholders
  • How existing shareholders can exit the company and transfer their shares
  • How dividends are paid by the company
  • What happens when existing shareholders pass on, become permanently disabled, are bankrupt, or go through a divorce proceeding

The cost of preparing a shareholders’ agreement will be insignificant if it helps prevent or diminish a future dispute. There is no such thing as a “model” shareholders’ agreement, as these documents are flexible and allow shareholders to negotiate their rights and obligations.

Contact Insight Legal if you’d like to learn more about shareholders’ agreements and whether your company needs one.

Alex will be at the CNE’s Innovation Garage this weekend, August 18-20, ready to answer questions about the legal aspects of your small business. Drop by, and be sure to tell her Write-or-die girl sent you. 😉

Working your website hacks

Opal Gamble

Are you fascinated by HTML? Would you like to deepen your understanding of website coding?

Me neither. I just want my website to generate some business every now and then, and not crash in the process.

I met Opal Gamble, website whiz and all-around-amazing human being, last year when I started volunteering for Caregiving Matters, an online charity. She developed and maintains the charity’s comprehensive website, and subsequently walked me through the site’s back-end interface so I could contribute to the charity’s internet marketing strategy.

Around that time, I was also building this website and in desperate need of a little guidance. I figured as lady with such a generous heart, Opal wouldn’t mind sharing a little free advice on basic website upkeep and lead optimization—and I pegged her perfectly!  Here’s a handy cheat sheet of the knowledge she dropped on me.

  • If your website comes equipped with a content management system, perform all the updates –including ones for the program and plug-ins—when prompted. “This might sound pretty obvious, but many people ignore these messages for weeks or longer,” says Opal. “The programmers roll out these security updates constantly because they’ve found vulnerabilities in their programs that they’ve patched. If you don’t do your updates, you’re a sitting duck for security problems.”
  • Make sure each page on your website has at least 300 words. “This is the word count at which Google’s search engines start taking you seriously,” she explains. For vloggers, her suggestion is to transcribe their videos so they achieve the 300-word minimum. “As someone who is not a huge fan of video, I think it’s also a great idea to give your audiences options. Don’t hold us hostage to your videos.”
  • Your website should be constantly changing. “The advantage of a website is that it’s nimble,” Opal points out. “If your website is stagnant, search engines have no reason to come back.” Blogging regularly, updating your portfolio, and adding new services are all great ways to keep your website evolving, she adds.
  • Your website must be mobile friendly. “That’s non-negotiable,” Opal warns. “For most people, more than 50 per cent of their website traffic comes from mobile devices, so you’re just throwing away business if your site is not loading properly on a cell phone or tablet.” The simple housekeeping rule is to check your website on multiple devices periodically, especially after doing the updates mentioned in tip number one, she adds.
  • Target your website content at your top 10 per cent of clients that generate the most business. “This is probably the best website advice I’ve ever heard,” she shares. “If you focus on those people and generating more business like theirs, logically you’ll increase your income and continue to grow your business.”

Opal Gamble is the front-end web developer and project manager at Design & Develop. Connect with her through her website.

~Write-or-Die Girl

The savvy entrepreneur’s step-by-step guide to starting a business in Ontario

Alex Koch

I sure wish I had known Alex Koch, founder and principal at Insight Legal, when I decided to pursue my passion as a full-time profession. Don’t get me wrong: entrepreneurship has its perks. But the legalities involved are pretty prosaic, for a right-brained creative like me. In this week’s Write-or-Die Girl column, Alex breaks down business-starting steps into bite-sized, digestible morsels.

The Province of Ontario presents entrepreneurs with many opportunities to start businesses, firstly as a host to a significant portion of the Canadian population, and secondly as a province offering its residents some of the country’s highest incomes. For this reason, many entrepreneurs are seeking to commence their business ventures in Ontario; however, it is not always abundantly clear where these entrepreneurs should start and how they should proceed.

To help guide these entrepreneurs, I have compiled a list of steps involved in starting a business in Ontario.


Prior to starting any sort of business operation, entrepreneurs must choose the appropriate business structure for their business. If entrepreneurs are seeking to start a business on their own, they will consider operating as a sole proprietorship or a corporation. Alternatively, for entrepreneurs seeking to start a business venture with one or more co-founders, they will consider operating as a partnership or corporation. You can click here for a discussion on how to choose the appropriate structure for your business. Each structure will carry with it different registration and legal compliance requirements, making it one of the most important steps in starting a business.


Choosing your business name carries with it two aspects. On the one hand, businesses want to choose a name that suits their business and can attract customers. On the other hand, business names must meet the criteria of certain legal requirements.

Sole Proprietorship/General Partnership

Depending on the name chosen for a sole proprietorship or a partnership, business owners may have to register their business name with the Ministry of Government and Consumer Services. To operate a sole proprietorship or a partnership using only the name(s) of the founder(s), the business name does not need to be registered and the entrepreneurs are free to commence their business operation. For instance, if your name is John Galt, you can operate a sole proprietorship called “John Galt” without registering the business name. Likewise, if two founders are seeking to start a partnership and their names are John Galt and Bunbury Smith, they can operate a business using their names only without registration. If however, business owners are seeking to make additions to their business name, for example “John Galt & Sons,” the business name must be registered.

There are certain prohibitions relating to business name registration, for instance, the words “Limited, Incorporated, Inc., etc.” cannot be used since they imply that the business is incorporated. Likewise, neither a sole proprietorship nor a partnership name may imply an association with a government entity. If companies do not comply with these registration requirements, they may be fined.


All corporations in Ontario must have a name. Companies are able to choose between two types of corporate names: (1) a numbered name automatically chosen during the incorporation process; and (2) a chosen name. If an entrepreneur is choosing his/her corporate name, the name must comply with certain standards. Specifically, the name must be distinctive and it must not be misleading or likely to be confused with names used by other organizations and businesses. Further, the name must end with a word indicating that the business is incorporated such as, Inc., Ltd., Incorporated, Limited, etc.


Sole Proprietorship/Partnership

Registering a sole proprietorship or partnership name with the Ministry of Government and Consumer Services does not guarantee exclusivity of the name, meaning that businesses with identical names can be registered. Using a name that is the same as another business or is confusingly similar to another business name could result in a lawsuit from an existing company using that name. For this reason, it is prudent for business owners to conduct a name search prior to registration to determine whether a chosen name is already in use by another company.


Companies that chose a corporate name (and not a numbered name), must obtain a NUANS (New Upgraded Automated Name Search) report that is not older than 90 days on the date of registration. A NUANS report lists names of companies using the same or similar name to the chosen corporate name. Unlike with sole proprietorships or partnerships, corporations are not permitted to register identical names to another business unless a company can provide satisfactory evidence that the two businesses will not be confused by consumers.


Once an entrepreneur has selected the business name and conducted a name search, the business is ready for registration.

Sole Proprietorship/Partnership

To register a name with the Ministry of Government and Consumer Services, the entrepreneur must provide the Ministry with: (1) the name and address of the business; (2) a description of the business activity; and (3) the entrepreneur’s name and home address. If a partnership is being registered, the names and homes addresses of the partners must also be included. There are many options for registering a business name; the registration process can be completed online, in-person or by mail. Once a name is registered, the business will receive its Master Business License which acts as proof of business name registration and the entrepreneur may commence its business operations.


To register a corporation, entrepreneurs can submit their application for incorporation to the Ministry of Government and Consumer Services. The application must include: (1) the company’s Articles of Incorporation which outline the name and nature of the business, the directors of the corporation, the share structure, etc.; (2) a covering letter that outlines the name and contact information for the corporation; and (3) the NUANS report pertaining to the corporate name. Companies that submitted their application for incorporation in Ontario are only provided with name exclusivity in the province meaning that businesses with identical names can incorporate in other provinces. If this poses an issue, the entrepreneur should consider a federal incorporation.

It is possible for corporations to incorporate with one name and to operate their business under another name. If that is the case, the corporation must register its name with the Ministry of Government and Consumer Services in the same manner as a sole proprietorship or a partnership registers its name.


Once a business is registered, the business must now register for whatever other licences, registrations, or certifications required to legally operate a business in a particular industry. Depending on the nature of its business, a company may need a business licence to operate. Likewise, a company may need Workers’ Compensation Insurance or to collect HST. In general, if a company provides taxable goods or services and earns over $30,000 per year, the company must register for an HST number with the Canada Revenue Agency and remit the HST it collects to the government.


Once a business is operational, there are various ongoing requirements with respect to registration. For instance, sole proprietorships and partnerships must renew their business name every five years. On the other hand, corporations must make annual filings with the Ministry of Government and Consumer Services.

If you have a business idea but are unsure about how to turn your idea into reality, contact Alex Koch at Insight Legal.

Blogging for Google juice

Bob James

While millions of fierce business competitors are salivating for just a sip of sweet, rich Google juice to quench their SEO thirsts, one small business owner has managed to keep his cup overflowing.

“You can bolt to the top of Google’s search rankings by consistently publishing fresh, authoritative content that other people want to read and link back to,” shared one of my favourite bloggers Bob James, president and chief storyteller of Bob & David James, who coined my favourite new marcom term: Google juice!

The secret, he advised, is to not fill your posts with industry keywords that are too competitive. Instead, hone in on keywords that are niche-specific to grow a targeted fan base.

Blog Cents

With more than 10,000 loyal blog readers, Bob should know. For the past 10 years, he has blogged everyday, minus a vacation day or two, to enhance his small business profiles. In fact, several of his long-term customers started out as fans of his blog, or friends of fans.

“If you’re looking for an audience of prospective customers searching the web, blogging is one of the best, if not the best, ways to do it,” he said.

“They may never do business with you, but they will know who you are, and influence other people.”

Credibility at no cost

There maybe 1000s of bloggers in your industry, but probably very few with the same niche, which gives you a tremendous competitive advantage, according to Bob.

“Your only real investment is time,” he explained, “and your payoff is the opportunity to differentiate yourself as an expert, and establish credibility in your area of specialty.”

Know your niche

It helps to determine in a word or two what your blog is about, Bob advised, but it isn’t easy.

“I blogged for five years before realizing my blog is about persuasion, as in the phrase, ‘the art of persuasion’,” he admitted.

Knowing what your blog is about helps you stay “on course,” he added, and makes it easy to explain the value of your blog to others.

If you’re wondering how Bob finds fresh story ideas to share with blog followers 365 days a year, he shares his inspiration on LinkedIn.

For an informative, bold, and witty perspective on persuasion in marketing, communications, and events, check out Bob’s current blogs: The Mighty Copywriter and Explorer’s Journal.


~Write-or-die girl   

How to select the appropriate structure for your business

Alex Koch

In business, as in life, ignorance of the law is not a legitimate defence for violating it. Thank goodness Alex Koch, founder and principal at Insight Legal, is committed to simplifying the legal aspects of entrepreneurship for small business owners. I’m thrilled to have her share her legal expertise on business structures, in this week’s Write-or-Die Girl column.

With every new venture, there are new challenges. Not all, but some challenges can be avoided with better planning. One of the most common steps overlooked by new businesses is choosing the appropriate business vehicle. Selecting a business structure may not seem as important when you are trying to turn an idea into a business venture; however, it is one of the most important pillars on which your business is going to stand, meaning that it is something that must be given thought to at the outset.

Most businesses use one of the following five structures:

  • Sole proprietorship;
  • Partnership;
  • Joint venture;
  • Corporation; and
  • Co-operative.

Each of the above business structures has unique features and the choice of a business vehicle will depend on the individual needs of your business. We will briefly discuss some of the advantages and disadvantages of each business structure below.

Sole proprietorship

A sole proprietorship is the most commonly used form of organization by new businesses and startups while their costs of operation and income are low. In a sole proprietorship, one individual owns and controls the business. This type of business structure does not require cumbersome reporting to regulatory authorities and thus is easy to establish and maintain. Nonetheless, there are some registration requirements applicable to sole proprietors. For instance, if a sole proprietor carries on business under a name other than his/her legal name, he/she must register such trade name. It is prudent for a sole proprietor to conduct a name search prior to registering a business name to ensure that the chosen business name is not the same as, or similar to, the name of an existing business.

As with other business vehicles, there are some disadvantages of operating a business as a sole proprietorship. For instance, a sole proprietorship is not considered to be a separate person under the law meaning that taxes and liabilities of the business are borne by the sole proprietor, making sole proprietorships one of the riskiest business vehicles since (1) the sole proprietor may pay more taxes as he/she will not be able to take advantage of the lower corporate tax rate; and (2) the sole proprietor may be held personally liable for acts or omissions of the sole proprietorship.  Further, it is difficult for a sole proprietorship to obtain financing for the business as it may only draw from personal finances or loans and its ability to obtain a loan will depend on the personal credit of the proprietor. Lastly, a sole proprietorship ends upon the death of the sole proprietor.


A partnership is used as a business vehicle when two or more individuals decide to engage in a business venture and wish to share the profits and liabilities of the business. Discussed below are three types of partnerships. While each type of partnership has its unique features and registration requirements, there are certain features that are shared by all types of partnerships. For instance, all of the types of partnerships are similar to sole proprietorships with respect to liability and tax repercussions discussed above, with each partner reporting losses and income on his/her personal returns.

General Partnership

A general partnership is a relation between two or more individuals (or companies) carrying on a common business.  Similar to sole proprietorships, general partnerships must register their name if they plan to use any name other than the first and/or last names of the partners. While it is possible for a general partnership to operate without a partnership agreement as the Partnerships Act guides the conduct of a partnership in Ontario, most prudent partners execute a Partnership Agreement to define their business and their relationship to one another.

Limited Partnership

A limited partnership consists of at least one general partner and at least one limited partner. The general partner has all the rights, liabilities and responsibilities that a partner may have in a general partnership.  On the other hand, the limited partner contributes to the business in form of capital and/or assets and is prevented from becoming involved in the day-to-day management of the partnership. Given their status as limited partners and their inability to participate in the management of the partnership, limited partners enjoy reduced liability. A limited partner’s liability is limited to the value of money and other property the limited partner contributed or agreed to contribute to the limited partnership. If a limited partner becomes more involved in the day-to-day management of the partnership, he/she risks losing his/her limited status and exposes him/herself to the same liabilities as a general partner. For this reason, it is important for partners to have a well drafted Limited Partnership Agreement that clearly defines the responsibilities of each partner. Unlike general partnerships, limited partnerships must register their business (and not simply their name) with governmental authorities.

Limited Liability Partnership (“LLP”)

An LLP may only be used as a business vehicle by members of professional associations such as lawyers, certified accountants and doctors. This structure allows the partners to limit their liability to the extent of their own wrongdoing thus protecting themselves from liability with respect to acts or omissions of the other partners. Unlike with other forms of partnerships, LLPs are burdened with more cumbersome obligations such as (1) a requirement to have a signed Limited Partnership Agreement; (2) a requirement to include the letters “LLP” in the name of the partnership; (3) registration with the Ministry of Government Services; and (4) a requirement to maintain a minimum amount of liability insurance.

Joint Venture

A joint venture (“JV”) is used when two or more individuals or businesses wish to bring their resources together to achieve a common business goal. There is an effort made by the parties in a JV to work together on a common project for a limited period of time. There can be many different reasons for forming a joint venture including business expansion, selling of products through the distribution network of a bigger company, moving into new markets, sharing resources, sharing expertise, new product development, etc. Unlike with partnerships, there is no legislative document that governs the relationship of two venturers, making it very important for the venturers to capture their intentions and relationship in a legal document. A Joint Venture Agreement will include various detailed provisions including those dealing with capital invested by each party, how profits will be shared, responsibilities of each venturer, the extent of each venturer’s liability, ownership of intellectual property and process of dissolution of the joint venture. A well drafted Joint Venture Agreement can help each party avoid lengthy and costly litigation to resolve matters that may arise.

Some advantages of forming a joint venture include:

  • Market access – a company/individual entering a new market may join forces with a company already in such market to take advantage of the established company’s distribution and supply network.
  • Broad resource base – when two parties come together to achieve a common goal they bring together two teams forming a larger resource base.
  • Access to capital and expertise – a relatively smaller business or a startup can gain access to capital and expertise through the other, usually more established, joint venturer.

Few disadvantages of using a joint venture as a business vehicle are:

  • Complicated relationship management – when two individuals or companies get together they may have very different ideas about operation of the business due to factors such as experience in the field, technical know-how, market know-how, etc.
  • Managing two businesses – individuals or businesses that enter into a JV also have other business and/or a routine job which also will need their time and attention. Thus, one needs to find the right balance to manage both during the course of the JV.
  • Finding the right balance in terms of goals – it is difficult but very important to define goals to help each venture understand and plan for better performance during the course of JV.


A corporation is a legal entity that is separate and distinct from its owners. Corporations enjoy most of the rights and responsibilities that a natural person possesses; that is, a corporation has the right to enter into contracts, loan and borrow money, sue and be sued, hire employees, own assets and pay taxes. A corporation is also the most regulated form of business structure. Further, it is more expensive to set up, maintain and dissolve. When incorporating a business, it is very important to determine whether the company should be incorporated under federal or provincial jurisdiction. The decision to incorporate either federally or provincially can be based on a number of factors such as, price, the geographic area of operation or proposed operation of the business and the need to protect the business name across the country. Choosing a jurisdiction can have important ramifications for a business for instance, for a business interested in expanding nationally or in securing a business name nation-wide, a federal incorporation may be preferable. On the other hand, provincial registration may be preferable when the operation of a business is limited to one or few provinces only.

When a business is incorporated federally it must register in every province where it conducts business and make annual filings federally and provincially.  On the other hand, a provincially incorporated business must only register and make yearly filings in the province of its incorporation.

Regardless of whether a business is federally or provincially registered, as discussed above, one of the key benefits to using a corporation as a vehicle for a business is that a corporation is considered a person under the law. As such, corporations get to take advantage of:

  • Continuity in case of death or severance of any shareholder as the company does not dissolve when a shareholder departs or dies;
  • A lower corporate income tax rate;
  • Reduced liability for the company’s shareholders and directors of the company;
  • The ability of the company’s shareholders to transfer shares;
  • The ability to grant stock options to its employees; and
  • Greater access to financing.

Some disadvantages of using a corporation as a vehicle for a business are:

  • The cost, time and requirement of expert advice to register, maintain and dissolve a corporation; and
  • The requirement to file separate tax returns for the company and for each individual shareholder.


A co-operative is an organization where its members join together with a common goal of sharing their resources in a democratic way. Unlike with corporations where the voting power of each shareholder depends on the amount and class of shares held, co-operatives normally have a one person one vote policy allowing each member to contribute to the decision-making process of the company. Co-operatives can be structured as a not-for-profit or for-profit organization and just like corporations, co-operatives can be incorporated provincially or federally.  What makes most co-operatives different from corporations however, is the fact that members of co-operatives normally make policies and by-laws for their decisions. While co-operatives allow businesses to operate in a democratic fashion, this structure may prevent progress in a business as it may take significantly longer for co-operatives to reach a decision – especially if there is a high number of members.

Planning ahead can help you avoid complex and lengthy dispute resolution. Choosing the right structure for your business and complying with the applicable legal requirements will help you ensure the sustainability and continuity of your business. The ideal structure can help you protect yourself from complicated disputes and will help define the role, responsibilities, profits and liabilities of each person involved.

Each business venture is unique and requires special consideration. Please contact Insight Legal at info@insightlawyers.com and we will help you select a business structure that meets your business needs.

Productivity advice for the time-starved entrepreneurs

Jeff Goldenberg

Abacus Co‐Founder and Chief Strategy Officer Jeff Goldenberg has a full-time staff of 11 but conducts business as if he has an army of 100. That’s because Jeff is a hardcore growth hacker who has learned to leverage the handiest digital resources and apps to reclaim his time and increase his work output.

Last week, about 65 entrepreneurs and I crammed inside of the Rogers Small Business Centre in Toronto to find out the veteran start-up founder’s favourite online tools for ramping up his productivity.

“Every year, as I get a little older, I realize more and more that productivity is the whole ball game,” Jeff told the crowd. “The only way we can be better than our competition is if we are more productive and more creative than them.”

Cut the complication out of meeting scheduling

If you’re like me, and the majority of other small business owners I’ve met lately, you likely don’t have a secretary to take your calls and schedule your appointments. To help make the process swift and seamless, Jeff recommends using Calendly for scheduling meetings without the back-and-forth emails.

After creating a free account, users are prompted to indicate their availability preferences. Calendly then populates a URL displaying a list of meeting times that can be accommodated for users to email to their colleagues. Recipients of the email simply click the link, and select the time frame that is most convenient.

“I love it because it can be synced directly to your Google or Outlook calendar,” said Jeff. “This service actually helped me figure out how I want to manage my time during the week.”

Who says you can’t squeeze the cost of a personal assistant into your budget?

..not Jeff. He understands that we can’t possibly do everything ourselves and, doggonit, we shouldn’t!

“Multitasking is the enemy of productivity; it’s a symptom of not knowing what you should be focusing on,” he explained.

When you need someone else to pick up the slack on other tasks occasionally, Jeff suggests trying Fancy Hands.

As explained on its website, Fancy Hands is a team of US-based assistants who will tackle anything on your to-do list—from price and vendor comparisons to making restaurant reservations—at any time of the day. I checked out their pricing, and I think it’s quite reasonable for the services they provide.

“Fancy Hands is really crazy amazing!” Jeff exclaimed. “I’ve offloaded a whole bunch of stuff to them, and use them for research all the time.”

Invoice like a boss

Fresh books is small-business accounting software that allows you to customize your invoices, make invoices recurring, and bill customers by credit card—it even alerts you once an invoice has been opened. The service is free to use for up to three clients, and then still fairly cheap.

Jeff swears by it.

“This is probably my favourite company and app for business…period,” said Jeff. “It’s the easiest way to invoice when you’re small.”

Learn to become a full-fledged growth hacker

Jeff shared many more useful tips and tricks on productivity during his presentation, but for the sake of my managing my own time and productivity, I suggest you hear him speak on the topic when he’s at a venue near you. 😉

If you’re interested in skyrocketing your company’s growth through proven digital marketing strategies, consider checking out the book A Growth Hacker’s Guide to the Galaxy, co-authored by Jeff in 2015.

~Write-or-die girl